For every spokesperson, getting your message out through the media is the most effective way of letting people know what you do and what you have to offer. So get it right.
Project PR teaches you how to be interviewed for television, print and radio by undergoing media training from someone who knows what journalists and presenters are going to ask. Identifying how powerful a tool a media opportunity can be is the first step for professional spokespeople.
The importance of owning the interview or segment, keeping your answers succinct, knowing your audience and displaying conviction are all imperative, if you intend to succeed.